WHAT IS FASHION REVOLUTION WEEK?
In April 2013, April 24 to be exact, Rana Plaza collapsed in Bangladesh. Rana Plaza was the name of a commercial building which housed several garment factories, which produced clothes for brands such as Mango, Primark, Walmart and Benetton. Over a thousand people died and approximately 2 500 people were injured, when the building collapsed due to structural failure. It is considered to be the deadliest garment-factory accident in modern history and the incident has made a huge impact on the discussions concerning corporate responsibility, due diligence and the fashion industry.
Since then, every April, Fashion Revolution Week has been a way to raise the issues concerning the fashion industry and the lack of transparency and responsibility. By raising this issue, and ask brands "who made my clothes?", we encourage them to be more transparent.
Transparency → accountability → change.
Fashion Revolution Week could be said to be a way for consumers to show brands that they want them to take responsibility. Amnesty, Fair Action and Diakonia declared, earlier this year, that they want Sweden to force corporations to ensure that human rights are respected within the global market and throughout the supply chains. If brands were forced to comply with such a regulation, incidents like Rana Plaza would not be as common (and when I say incidents I do not necessarily mean deadly accidents, it could be other rights violations as well).
In short, Fashion Revolution Week started in April of 2014 to commemorate the collapse of Rana Plaza. It is a way to raise the issues concerning the fashion industry, encourage brands to be transparent and take responsibility.